Feria de Todos los Santos

King Pedro IV of Aragon granted Cocentaina the privilege of holding an annual fair on 12 May 1346, at the request of his uncle Alfonso Roger de Loria, feudal lord of the town. The original fair began on the feast of St Michael and ran for fifteen days. Its dates shifted several times between 1671 and 1795, when it was permanently fixed around All Saints' Day, the form the fair has kept ever since. Nearly seven centuries later, the fair still draws its identity from that medieval agricultural and livestock trade, even as its scope has expanded far beyond it. In 2019, in recognition of its history and scale, it was declared a Festival of International Tourist Interest, one of the highest such designations in Spain.

The fair fills Cocentaina's streets with stalls selling everything from farm tools and livestock to crafts, local produce and clothing, alongside exhibitions of agricultural machinery that draw farmers from across the region. Cultural programming runs alongside the trade fair: a book fair, choral performances, riding and dressage displays, concerts and craft workshops fill the days, and the town's restaurants and bars do brisk business feeding the crowds. With over 350,000 visitors passing through a town of only around 11,000 residents, the fair genuinely transforms Cocentaina for its duration.

Cocentaina sits inland in Alicante province, about 50 minutes from Alicante Airport and just over an hour from Valencia, both well connected by international flights. Regional trains and buses connect Cocentaina to Alicante and Valencia, though a car gives the most flexibility, particularly since the town's streets fill with fairgoers during the event.

Parking in central Cocentaina is very limited during the fair — arrive early or use designated fairground parking outside the centre. The fair draws heavily from surrounding towns on weekends, so weekday visits are noticeably quieter if you prefer to avoid the biggest crowds. Late October/early November weather in inland Alicante is mild but can turn cool in the evenings.